Attention businesses: did you know that 20% of your customers will be responsible for roughly 80% of your profits in the future? It\u2019s true \u2013 which means that while, yes, it IS important to seek out new business prospects, it\u2019s equally important that you take steps to cement your relationship with the customers you already have. One way to do that is by letting your current customers know you appreciate their business with a personal thank you and \u2013 even better \u2013 with corporate gift boxes.<\/p>\n
If you tuned your mom out when she tried to stress the importance of saying \u201cthank you,\u201d it may be time to give her advice another listen: a sincere \u201cthank you\u201d is more than just good etiquette, it\u2019s a way to nurture relationships with a uniquely personal touch.<\/p>\n
Studies show that nearly half the customers who move their services to a new company do so because the first company left them feeling unappreciated. That means that ensuring your staff is well-trained and reachable and going out of your way to provide answers may not be as effective at keeping clients as a follow-up thank you. A personal thank-you (either by phone or through USPS) given within 18 months after a client\u2019s initial purchase have been shown to increase a customer\u2019s likelihood of making repeat orders by 10%. When you take it a step further by including a gift with a thank you note, that percentage only increases \u2013 and so does your \u201creach.\u201d<\/p>\n
There are right ways and not-to-right ways to say thank you to your clients and customers. Emails are less likely to make an impression, so if you do go choose to go that route, make sure you personalize it as much as possible. Using your customer\u2019s name in the subject line increases their chance of opening the email by 50%, as does communicating your sincere gratitude for their business with words like \u201cvalued\u201d and \u201cappreciated.\u201d (You don\u2019t have to use those exact words, but you get the idea.)<\/p>\n
Telling your customers \u201cThanks for your business\u201d may be true, but it\u2019s not very personal. The best, most relationship-enhancing thank you notes are as personal as possible. A sincere, personalized sign-off helps, as does making an effort to send a thank-you at a significant time (e.g. customer birthday, or the anniversary of when they first started using your services). If your staff has taken notes of your customer\u2019s feedback, you can use these, as well.<\/p>\n
If you really want your \u201cthank you\u201d to make an impact, include a gift.<\/p>\n
By taking the extra step of connecting with your clients with a tangible thank you gift, you show that your company has that personal touch that so many clients miss in this digital age.<\/p>\n
Corporate gifting<\/a> (AKA business gifting) is a great way to show your clients how much you appreciate their business. Finding gifts for business owners may have been step you\u2019ve taken in the past, but it\u2019s also a great way to forge potential new clients as corporate gifts can help reinforce your brand. And when it comes to clients and customers who regularly do business with you, corporate food gifts are far more personal \u2013 and appreciated! \u2013 than cheap tote bags with your company logo on it!<\/p>\n